A small bit of preparation can go a long way, especially if you want to nail your next product launch on Amazon. In this episode, the lads share 10 of their best ‘MPSH tips’ to successfully launching your first or next product on Amazon.
Today we have the 10 top tips to successfully launch a product on Amazon!
1 - DO NOT SEND ALL OF YOUR STOCK INTO AMAZON"S WAREHOUSE STRAIGHT AWAY.
If you do this, you are most likely going to face costs from Amazon for storing your product.
Now, storage is a necessary business expense but you want to avoid Amazon's Long Term storage costs as these are very expensive and will cut into your profit margins.
Instead, send Amazon approximately 4 weeks worth of stock, then when you need to top up, you can always send in more. This way you are going to avoid encountering any long term storage costs as your products are selling out in smaller batches.
You will still need a place to store your products before you ship them to Amazon's warehouse, you can send them to your home but this isn't the most practical.
You can use a freight forwarder, but from our experience with them, they don't understand how the Amazon business model works and it makes working efficiently difficult.
We recommend joining us at Superhero Freight. We help to process and manage your stock in one of our warehouses after assisting you with shipping. This way we can provide you with our level our service as we process your orders.
2 - SELL IN AS MANY COUNTRIES AS POSSIBLE.
The more places you sell, the faster you are going to sell out. The faster you sell out, the sooner you will need to reorder so that you can sell out again!
By shipping to as many countries as possible, you will be able to identify which country generates the most sales for you and then focus more attention on those areas, again increasing your sales rate.
3 - NEVER LAUNCH WITHOUT A PPC CAMPAIGN.
Amazon has millions of customers, you don't.
Amazon is allowing you to tap into their customer base and offer your products. The most efficient way to tap into as many customers as possible is with a 'Pay Per Click' advertising campaign.
This allows you to bid on certain keywords or phrases that people are searching into Amazon, the higher your bid, the higher your product will rank on Amazon when a customer searches for the keyword you have bid on.
These may all sound like expenses to you, but form our years of experience, we have found this to be the most cost-effective way to do things while at the same time maximising your reach and returns as an Amazon seller.
There are 7 more top tips to successfully launching your product on Amazon in today's episode so be sure to stick around to the end to make sure you get them all!
Just by listening to this podcast, you are doing something to move yourself and your business forward.
You're in the right place, now it's time to succeed.